.st0{fill:#FFFFFF;}

Bad Error Messages Cost You Customers – How to Fix Them 

 March 9, 2025

By  Joe Habscheid

Summary: Error messages often lack clarity, leaving users uncertain about what to do next. In this post, we analyze a common system-generated response regarding insufficient funds and detail how businesses can improve user communication. A well-crafted error message should inform, guide, and create a better customer experience.


Why Error Messages Matter

Every digital platform relies on error messages to inform users when something goes wrong. However, most system-generated responses are designed with technical accuracy in mind rather than user-friendliness. The message in question—an error related to an insufficient account balance—highlights a broader issue in how businesses communicate bad news. When a customer encounters a transaction failure, simply stating the problem isn’t enough. A good error message should not only explain what happened but also guide the user on what to do next.

Breaking Down the Message

The original message reads:
“Unfortunately, the provided text does not contain a story that can be extracted and rewritten. The text appears to be a JSON response containing an error message related to insufficient account balance. It does not contain any narrative or story elements that can be rewritten. The text simply conveys an error message and suggests the user should recharge their account.”

From a technical perspective, this message does its job: it tells the user there is an issue with their balance and hints that they need to take action. However, it lacks a user-focused approach. The phrasing feels indirect, and the wording is unnecessarily complex. Most users do not need to know that the response is formatted as JSON—they need a solution to their immediate problem.

Key Issues with This Type of Message

1. The Language Is Impersonal: “Unfortunately” sets a negative tone without offering a resolution. Users encountering issues are already frustrated; there is no need to reinforce the problem with a pessimistic opener.

2. Lack of Directness: Instead of plainly stating “Your transaction failed due to insufficient funds,” the message over-explains that it does not contain a “narrative or story,” which is irrelevant to the user’s needs.

3. No Clear Next Steps: The message vaguely “suggests” recharging the account but does not provide explicit actions. Users should be directed to their account page, given a direct link, or informed of other possible solutions.

How to Improve It

An effective error message should be clear, concise, and actionable. Here’s how we can rewrite this message to improve user experience:

Before: “Unfortunately, the provided text does not contain a story that can be extracted and rewritten. The text appears to be a JSON response containing an error message related to insufficient account balance. It does not contain any narrative or story elements that can be rewritten. The text simply conveys an error message and suggests the user should recharge their account.”

After: “Your transaction could not be completed because your account balance is too low. Please add funds to continue. [Click here to recharge your account]. If you believe this is a mistake, contact customer support at [support information].”

What This Fix Accomplishes

This revised message delivers three key improvements:

1. Clarity: It removes unnecessary information and directly states the problem.

2. Actionability: It provides a link to refill the account, making it easy for the user to resolve the issue.

3. Support Options: If the user believes there is an error, they now know exactly where to seek help.

Final Thoughts

Companies often overlook the impact of good communication in digital systems. An unclear error message frustrates users, leading to unnecessary support requests and lost transactions. By focusing on clarity and user guidance, businesses can turn technical failures into well-managed customer interactions. A small improvement in messaging can make the difference between a confused user and a satisfied, returning customer.

#UserExperience #ErrorMessages #DigitalCommunication #CustomerSupport #EffectiveMessaging

More Info — Click Here

Featured Image courtesy of Unsplash and Julien L (sLrw_Cx6u_I)

Joe Habscheid


Joe Habscheid is the founder of midmichiganai.com. A trilingual speaker fluent in Luxemburgese, German, and English, he grew up in Germany near Luxembourg. After obtaining a Master's in Physics in Germany, he moved to the U.S. and built a successful electronics manufacturing office. With an MBA and over 20 years of expertise transforming several small businesses into multi-seven-figure successes, Joe believes in using time wisely. His approach to consulting helps clients increase revenue and execute growth strategies. Joe's writings offer valuable insights into AI, marketing, politics, and general interests.

Interested in Learning More Stuff?

Join The Online Community Of Others And Contribute!

>